Last month
I mentioned that I was compiling the
first-ever AMA annual report for the
membership. When this project was announced to
the staff, a collective yawn nearly sucked all
the available air out of the room.
"This is a
model aviation magazine; the members will not
want to read that stuff," was the concern from
the staff. I replied that in my first year
here, I learned of many aspects of the AMA as
an organization that I was not aware of
although I have been a member for many years.
I was sure other AMA members would also find
it interesting.
As a compromise, I promised
that it would not be titled "AMA Annual
Report" but the more enticing title: "What We
Did With Your Dues in 2007." That is a
revision of "What We Did With Your $58 Last
Year" because not all members paid $58Youth,
Family, and Senior Citizen dues are
differentand because we wanted the year
included. So here goes ...
Accounting is
tasked with protecting the assets of the
organization. Diana Garza, our new
comptrollerAKA "bean counter"coordinated the
annual audit with independent certified public
accountants to assure members of our
commitment to sound accounting practices and
safeguarding the organization's financial
assets.
Diana and her staff have continuously
streamlined accounting procedures and
processes to cut costs and improve financial
operations. They have processed, categorized,
and accounted for all dues and non-dues
revenueroughly $9.3 million!
In addition,
Diana's accounting expertise is available to
clubs for questions regarding not-for-profit
status and other tax-related club issues.
Administration/Operations director, Mary Lou Vojslavek (you get extra credit for
pronouncing her name correctly), is
responsible for ensuring that things flow
smoothly at headquarters. From paper clips to
permits, travel arrangements to
Cardiopulmonary Resuscitation (CPR) training,
safety to switchboard coverage, it all flows
through this department.
Officer support
between and during the quarterly Executive
Council meetingssupplies, travel
arrangements, hotel rooms, agenda items,
new-officer orientation, and election
informationis crucial. Meeting arrangements,
staff travel policies, and purchasing are
critical to the success of any well-run
organization.
Tasked with a number of other
projects as well, Operations ensures that
safety measures and practices are in place.
This includes updating the Automated External
Defibrillator (AED) equipment, organizing CPR/AED
classes for staff members in the event of an
emergency, and monitoring the office for
safety issues. (Jim, get your model boxes out
of the hallway and don't leave the arm up on
the paper cutter!)
The staff is committed to
acquiring non-dues revenue. Mary Lou pulled
together a sponsorship program for 2008 called
"Flight Team Advantage," in which local
companies or other entities purchase a level
of sponsorship and advertise AMA and various
events at their establishments. AMA offers
reciprocal advertising depending on the level
of sponsorship. Mary Lou also updated and
distributed a new conference-room rental
brochure to advertise use of our facilities.
This department saved roughly $5,000 in 2007
by taking advantage of discount prices and
shipping specials from various suppliers.
Custom Products
falls under the supervision of
Jack Frost. This department provides trophies
and plaques for on-site events and club needs.
T-shirts, hats, and jackets can be ordered for
your club contests or fly-ins as well as
AMA-sponsored events. Last year the department
screen-printed 13,500 T-shirts and 1,385 event
trophies.
Would you like vinyl decals of your
club logo for your car window? Do you need a
club logo designed? Want a customized windsock
for your field? Name badges? Engraved
frequency pins? Ribbons or medals for your
next contest? Yard signs? Club hats or golf
shirts? This department can do it all!
Another
source of non-dues revenue, the Custom
Products Department offers competitive
pricingwith AMA member discounts!and will
work with you to determine what we can do to
serve your club needs. Visit the AMA Web site
at
www.modelaircraft.org/products.aspx for
more details or call (800) 435-9262.
The
Education Department is also managed by Jack
Frost. Under the direction of AMA's Education
Committee, this department oversees the AMA
Scholarship Program, which awarded $46,000
this year through the Charles Hampson Grant
awards, the Sig award, the Toledo Weak Signals
award, and the Telford Scholarship.
The
department manages the Youth Education
Stipend, or YES Grant, that is awarded to
clubs or organizations to help fund aeromodeling-oriented youth education
programs. This year $3,000 was awarded to four
applicants. Information about YES and the
scholarship program is in the Education
section of the AMA Web site.
Using Alcoa grant
funds, the Education Department purchased a
new booth to set up at trade shows and
education conventions. The booth was used to
present workshops at the National Science
Teachers Association (NSTA) National
Convention in Saint Louis, Missouri, and NSTA
Area Conventions in Detroit, Michigan, and
Birmingham, Alabama.
Thanks to the generous
support of the Alcoa Foundation, the Education
Committee produced AeroLab: a DVD/CD featuring
activities developed by science teachers for
teachers. To date, roughly 1,025 copies have
been distributed generating more than $6,000
from sales.
The Education Committee sponsored
the Wright Stuff and the Balloon-Launched
Glider events at the Science Olympiad in the
2006-2007 season and committed to sponsor both
events for the 2007-2008 season.
The Education
Department supplied 98 trainer aircraft,
simulators, and resource materials to clubs
selected for the Take-off And Grow (TAG)
program. TAG is designed to help clubs with a
hands-on flight activity designed to introduce
newcomers to the sport.
The department staff
has committed many evenings and weekends to
local and state events, seminars, and
workshops, sharing with attendees the
educational programs AMA has to offer.
Facilities/Maintenance is run by John Hawley.
What siteespecially one that hosted
approximately 50 events in 2007could function
properly without someone overseeing everything
from mowing the lawn to maintaining site and
facility security? This department's
responsibilities include two office buildings, Nats Headquarters, five rental houses, three
maintenance barns, and a 1,000-plus-acre site.
John and his staff worked tirelessly, weekends
included, all summer to ensure that site
preparation and equipment needs were met for
all events on-site. Whether it was painting CL
circles, grooming the grass flightlines, or
ensuring that there was adequate water and
power available for contestants and
spectators, the maintenance staff was on the
job.
Landscaping, signage, running electrical
lines to the camping areas, maintaining
restroom and shower facilities, and graveling
and raking the parking areas helped make a
visit to the flying site a pleasant experience
for competitors and visitors alike.
The work
doesn't stop when the summer is over.
Equipment requires maintenance, tents need
cleaned and stored for the following season,
rental properties need managed, and something
always needs repaired.
A wayward vehicle
detoured off the road and through a storage
garage last spring. Stored files and garage
walls were spread across the lawn, and the
maintenance crew had to salvage what it could
and rebuild the garage. Winter brings its own
chores when the snow flies and parking lots
and roads need plowed, sanded, or salted. The
maintenance crew generally clears much of the
county road in front of the building to help
ensure that staff members get to work safely.
Human Resources is run by Mary Hurn, whose
desk overflows with exciting reading material
that includes Payroll Law, OSHA General
Industry Course, Human Resources and the Law,
and Communicating with Tact and Finesse. She
keeps us in compliance with current employment
laws.
Mary conducts interviews and corresponds
with potential employees, updates the policy
manual, monitors vacation time, administers
all employee benefits and annuity/retirement
programs, and posts legally required
information. She creates and updates job
descriptions, coordinates evaluations, and
manages employee insurance and COBRA plans.
One of her more enjoyable tasks is to
coordinate the monthly employee newsletter,
making sure employees' significant
accomplishments, birthdays, and employment
anniversaries are recognized.
We are fortunate
in that of those directly employed at AMA
Headquarters, nearly half have been here more
than 10 years. I consider that pretty good for
a company that has only been located in
Muncie, Indiana, since 1992.
What do you say
about Information Systems (IS)? Is there an
abbreviation that hasn't been used by
department head Greg Minch? SSL, CSS, CMS,
FTP, TCP/IP, etc. I felt I have been learning
a new language!
IS is responsible for AMA's
in-house and remote communication systems.
This includes computers, software, and
telephone systems; POS (that's point-of-sale)
systems for the museum store, Supply and
Service, and remote sales venues; and the
company's Web site.
One of IS's most important
functions is to safeguard member information
and financial transactions. An updated SSL
(Secure Sockets Layer) certificate and
frequent systems testing and analysis ensure
that your transactionsrenewing your
membership or purchasing a hat from the online
storeare secure.
Primarily the work of the IS
Department, AMA launched a new Web site in
2007 utilizing Web 2.0 and CSS (Cascading
Style Sheet) technology and a CMS (Content
Management System) that allows staff members
to update their own areas of the site without
relying on other departments.
Through the AMA
Web site, 2,792 three-month trial memberships,
32,017 renewals, 11,559 new full memberships,
and 7,300 address changes were processed.
An
enhanced club locator system added by the
department includes GPS (Global Positioning
System) coordinates, restrictions, multiple
flying sites, and Google mapping functions
(satellite, directions, etc.). Also added were
video, picture gallery, and streaming video
capability.
Marketing's Tom Schwyn and his
staff were deeply involved in the Park Pilot
Program launch, including two DVDs, four ads,
the licensing station, brochure, rebate
program, and promotional material for the AMA
Convention.
The ongoing Introductory
Membership Program has generated more than
2,700 members. The department was responsible
for the buddy-box program that generated 3,000
new members in 2007.
Another program Tom is
responsible for, the AMA/DVD series, has
generated between $100,000 and $120,000 in
non-dues revenue, and the Affinity Visa
program has produced $150,000 in non-dues
revenue.
Marketing designed, produced, and
launched the 2007 "Got Wings" advertising
series, which is AMA's focus on members and
how aeromodeling has affected their lives and
careers. The staff designed and assembled the
AMA booth and graphics for several events
including the JR Indoor Electric Festival.
The
2007 Extreme Flight Championships (XFC) was
held at the International Aeromodeling Center
and the department created the television,
radio, newspaper, and billboard advertising.
AMA's Membership Department maintains club and
individual records. You've no doubt contacted
this department if you've ever had the
opportunity to call the Academy to renew your
membership, change your address, ask "When
should I receive my card?" or "Where is my
magazine?" or say "Last weekend when I was at
the field I left my card ... "
Supervised by
Colleen Pierce, the Membership Department
maintains the records for roughly 150,000
members and nearly 2,500 chartered clubs and
14 chapters.
In the past year, customer
service staff in the department fielded
approximately 39,000 telephone calls, 11,000
of which were membership renewals. That comes
out to roughly 155 calls a day, or 20 calls
per hourand that does not include handling
mail or E-mail requests for information,
applications, or online renewal processing!
Museum Director Michael Smith supervises the
National Model Aviation Museum, which houses
the largest collection of model aircraft in
the United States. There are roughly 8,000
artifacts in the collection, including model
airplanes, radio systems, engines, building
tools and equipment, and memorabilia such as
patches, stickers, and clothing.
In the past
year the museum staff has created four new
exhibits including the Ingenuity Corner, one
dedicated to park flyers, another to Peanut
models, and the fourth to RC skydivers. Five
current exhibitshelicopters, the Pan American
Airlines Payload event, the RC Pylon Racing
area, the RC Pattern aircraft exhibit, and the
area dedicated to Scale aircraftwere updated.
A huge bonus to the museum and the staff was
the construction of the new archival storage
area that roughly doubled storage space. The
staff moved 645 boxes of material into the new
space. Forty-nine new collections were donated
to the museum in the past year and the staff
cataloged 738 artifacts.
Planning a Scale
project and need documentation? A huge asset
to anyone researching full-scale or model
aircraft is the Lee Renaud Memorial Library.
In this past year, 771 books, DVDs, and
journals were added to the collection. Roughly
4,500 books were cataloged with a new
numbering system, and the magazine-article
database was increased to more than 3,000
listings.
If you plan a vacation to the AMA
facilities this coming summer, please be sure
to check out this tremendous tribute to model
aviation.
Longtime employee Sheila Tweedy
oversees the retail aspects of the
organization. The Cloud 9 Museum Store and the
Supply and Service Department cater to members
and visitors, offering AMA-logo clothing and
accessories and aviation-related souvenirs,
gifts, collectibles, and memorabilia through
the store, catalog sales, and the online
store.
The museum store serves as AMA's
welcome center for members and visitors. Often
a visitor's first stop, those staffing the
store greet people, supply information about
events on-site, register campers, and even
accept memberships on weekends and holidays.
Through the catalog or online store, you can
find the same things that are available in the
on-site store. Did you realize that we offer
everything from windsocks to airplane
Christmas ornaments? You can find club-related
items including pins, patches, caps, and
jackets, as well as DVDs and books!
The store
sets up a tent on-site or operates at Event
Headquarters during the Nats and other special
events, supplying visitors and competitors
with souvenirs and often much-needed items
such as rain gear, sweatshirts, sunscreen,
portable chairs, and hats.
An addition to the
retail sales is the AMA Plans Service. After
purchasing the John Pond Plans Service and
combining it with the published plans from MA,
the Academy can offer you roughly 15,000 plans
to browse and purchase. The listing is
available online, and catalogs can be obtained
through the Plans Service.
New this year, foam
wing and stabilizer cores are available
through the Plans Service. Please call (800)
435-9262, ext. 507, for information and
pricing.
The Programs Department
administers
various programs that AMA sponsors, including
Flying Site Assistance, the Flying Site Grant
program, providing assorted handout materials
for hobby shops, mall shows, AMA awards and
certificates, the Hobby Shop Incentive
Program, Kit Stuffer Programs, and Leader
Clubs.
Director Jay Mealy and his staff are
responsible for the annual AMA Convention,
which draws roughly 200 exhibitors and
approximately 8,000 attendees. The staff
coordinates attendance at various trade shows,
responds to insurance and legal matters,
processes medical and insurance claims, serves
as liaison to the Federal Aviation
Administration, and includes the Technical
Department. They address aeromodeling safety
issues, process experimental aircraft permits
and turbine waivers, answer Safety Code
questions, and handle event sanctions.
AMA's
Flying Site Assistance coordinators are
proactive in helping clubs find, acquire, and
retain flying sites. Highlighting economic
benefits of partnerships between clubs and
communities and developing a partnership with
the Environmental Protection Agency (EPA) have
been instrumental in this endeavor. In
conjunction with the EPA, there is even a
promotional video in the works!
The Programs
Department ensures that your event makes it
onto the Contest Calendar online and in MA. CD
reports are logged and the Contest Director's
guide and rule book are kept up to date.
Special-wording insurance certificates are
another service handled by the department.
One
of AMA's "Did you know?" programs administered
by this department is the Flying Site
Development/ Improvement Program. In 2007 AMA
gave away more than $32,000 to clubs that
participated. Does your club qualify? Visit
www.modelaircraft.org/PDF-files/712.pdf to
find out!
The Publications Department
is
headed up by Rob Kurek. The staff is
responsible for the Academy's flagship
publication: Model Aviation. In addition to
the monthly magazine, the department produces
a bimonthly electronic newsletter for clubs
and newsletter editors called The Insider.
The
department is responsible for the E-zine Sport
Aviator (
www.masportaviator.com), which is
updated weekly with new articles. Last summer's NatsNews, coverage of the AMA Nats
that is posted online daily, ran nearly 300
pages and included roughly 1,200 photos of the
event.
Various staff members update the AMA
Web site as needed and maintain the MA portion
of the site. A number of publications and
forms, including the Membership Manual and the
annual club kit are produced and posted
online.
The annual Product Guide is produced
by this department, including the photography.
Even this year's models were provided (read
coerced into helping out) by the staff!
The
department is responsible for additional new
publications including the Guide to Membership
Services, the Newcomers Guide, and items
supporting the new Park Pilot Program such as
Top Tips to Keep Your Park Flyer Flying.
From
concept to production, Publications launched
Park Pilot, a quarterly magazine with the
premier/winter issue published in early 2008.
Staff members are also tasked with providing
editorial, photography, and design support to
the rest of the headquarters staff. More than
$1.3 million in gross advertising revenue
(non-dues revenue) for MA and Sport Aviator
was attained in 2007.
Staff Director is a new
position at AMA. Joyce Hager, an AMA employee
for more than 37 years and formerly AMA's
executive director, fills this role. Besides
assisting me in my job, she fills in for me
when I need to be out of the office. She has
eased the transition between her leadership
and mine, as well as effectively stepping in
and carrying out many other important
functions.
Joyce scheduled and coordinated
more than 50 events held on-site and played an
integral role in the 2007 Nats management. She
filtered and responded to E-mail and
correspondence for various employees who were
on leave or had departed, and she assisted the
Human Resources Department in its
responsibilities.
FAI programs are recognized
internationally. Members participate in the
programs to become members of teams that
compete in World Championships held in various
countries. A Team Selection Committee (members
elected from each district), chooses
participants for world teams.
Joyce helps
manage the distribution of information, vote
tabulations, etc., and she monitors guidelines
and procedures for each, supporting the
various teams monetarily and administratively.
Joyce helped develop the AMA Host and Hostess
Program, ensuring that visitors to the
facility would have an on-site resource for
help 24 hours a day. She worked at Event HQ
during XFC/Summer Heat and the International
Radio Controlled Helicopter Association (IRCHA)
Jamboree.
A familiar face at numerous
conventions and trade shows, Joyce has
represented AMA several times in the past
year. She also helped with the preparation of
the 2008 budget and the strategic planning
meeting. Joyce's wealth of organizational
experience and knowledge will continue to be a
valuable resource as we move into the new
year.
So there you have it: the first
"what we
did with your dues last year" report. This is
not to be confused with a boring "annual
report." Have you learned anything new? I hope
you have a better understanding of what your
organization does to support the membership
and hobby.
We are fortunate to have a
dedicated staff working across the nation to
serve the membership. Many work behind the
scenes and never get the recognition they
ought to have.
One staff person who needs a
well-deserved "atta-girl" is Liz Helms. She
took the input from all the departments and
compiled this report.
This and every other month Liz is tasked with getting
11 vice presidents, one executive vice
president, one president, and one executive
director to submit their columns on time and
in a usable format. She has taken many poorly
written articles and made them intelligible,
informational, and readable.
Thanks, Liz, for your dedication and service to the
AMA.
MA
In the spirit of flight.

Jim Cherry, Executive Director
|